AI-Powered Menu Engineering

Your Menu Has Hidden Profit Leaks. Find Them for $29.

Paste your menu items and food costs. Get an AI-powered report showing exactly which items to reprice, promote, or cut.

Analyze My Menu Now — $29One-time payment · No subscription

How It Works

Three steps to a more profitable menu. Takes about 5 minutes.

01

Enter Your Menu

Add your menu items with current selling prices and ingredient costs. Supports any cuisine type.

02

Pay $29

Secure one-time payment via Stripe. No subscription, no hidden fees, no upsells.

03

Get Your Report

Receive a comprehensive AI analysis with item classifications, price recommendations, and quick wins.

What You Get

Not generic advice — specific, actionable recommendations tailored to your actual menu and costs.

  • Star / Puzzle / Plow Horse / Dog classification for every item
  • Specific pricing recommendations with estimated dollar impact
  • Food cost analysis benchmarked against industry standards
  • Overall menu health score (A-F grade)
  • Top 3 quick wins ranked by revenue impact
  • Menu positioning tips and layout recommendations
  • Printable report you can share with your team
Menu Health ScoreB+
Avg Food Cost31.2%
Potential Revenue Increase+$4,200/mo
Items Needing Price Adjustment7 of 24

Top Quick Win

Increase Grilled Salmon from $22 to $25 — adds ~$840/month based on current volume.

Sample analysis preview

Your Menu Is Your #1 Revenue Tool

Most restaurants lose 15-25% of potential profit through poor menu pricing. Data-driven menu engineering changes everything.

Food Cost Calculator

See exactly where your food costs are out of line with industry benchmarks (28-35%) and which items are silently eating your margins.

Price Optimization

Get specific price recommendations for every menu item based on your costs, market positioning, and profit targets.

Menu Engineering Matrix

Classify every item as a Star, Puzzle, Plow Horse, or Dog — the proven framework used by the world's most profitable restaurants.

Trusted by Restaurant Owners

Built by a team with 10+ years in restaurant technology.

“I was underpricing 6 items and didn't even know it. The analysis paid for itself in the first week.”

Maria R.

Owner, Trattoria Bella

“The menu engineering matrix was eye-opening. We restructured our menu based on the recommendations and saw a 12% margin increase.”

James K.

GM, The Copper Kettle

“For $29, this is a no-brainer. I spent thousands on a consultant who gave me less actionable advice.”

Sarah L.

Owner, Sakura Kitchen

Frequently Asked Questions

What is menu engineering?
Menu engineering is a data-driven methodology for analyzing menu item profitability and popularity. Each item is classified into one of four categories — Stars (high profit, high popularity), Puzzles (high profit, low popularity), Plow Horses (low profit, high popularity), and Dogs (low profit, low popularity). By understanding these classifications, restaurant owners can make strategic decisions about pricing, placement, and promotion to maximize overall menu profitability.
How do I calculate food cost percentage?
Food cost percentage is calculated by dividing the cost of ingredients by the menu selling price, then multiplying by 100. For example, if a dish costs $4.50 in ingredients and sells for $15, the food cost percentage is ($4.50 / $15) x 100 = 30%. Most successful restaurants aim for an overall food cost percentage between 28% and 35%, though this varies by cuisine type and restaurant format.
What's a good food cost percentage for a restaurant?
A good food cost percentage typically falls between 28% and 35% of the menu price. Fine dining restaurants often run 30-35% because of premium ingredients, while fast-casual concepts may target 25-30%. However, what matters most is your overall blended food cost across the entire menu — some items can run higher if balanced by high-margin items like beverages and appetizers.
How does the AI menu analysis work?
You enter your menu items with their current selling prices and food costs. Our AI engine analyzes every item against industry benchmarks, pricing psychology principles, and menu engineering best practices. Within minutes, you receive a comprehensive report with a menu health score, per-item profit analysis, Star/Puzzle/Plow Horse/Dog classifications, specific price recommendations, and your top quick wins ranked by estimated dollar impact.
Is this a subscription? Will I be charged again?
No. MenuProfit is a one-time $29 payment. You get your complete AI analysis report instantly, and there are no recurring charges, hidden fees, or upsells. Payment is processed securely through Stripe.
How many menu items can I analyze?
You can analyze as many menu items as you need — there's no limit. Most restaurants enter between 15 and 60 items. The more items you include, the more comprehensive and useful your analysis will be, especially for identifying cross-menu pricing opportunities.
View all FAQ →

One Report. Unlimited Profit Potential.

A single menu pricing mistake can cost you thousands per month. Fix them all for less than the price of a dinner for two.

$29one-time
  • Complete AI menu analysis
  • Per-item price recommendations
  • Menu engineering matrix
  • Food cost benchmarking
  • Printable report for your team
Analyze My Menu Now — $29

Secure payment via Stripe. No subscription, no hidden fees.